Hot Shots : Brad Moore
Artist Statement
These photographs were shot in modest, well-worn, suburban cities in central Orange County, California. Built in the 50s and 60s, these cities provided a new home and future to a post-war population. While southern Orange County's coastal cities flourish with affluence, central Orange County struggles. Future prosperity and civic health seem to come primarily from growing ethnic populations, which are reviving and recreating these cities for their communities.
I grew up in central Orange County. After 25 years I returned, and was fascinated by the simultaneous decline and growth. I stayed away from traditional, documentary-style photography, instead I have photographed only select buildings and the nearby shrubbery in primarily static, symmetrical compositions. Together, the buildings and foliage convey change, irony and evolution of place.
Biography
Brad Moore was born in 1958 in La Jolla, California. His formal education consists of a Bachelor of Science degree in art with an emphasis in photography from Loma Linda University in Riverside, California. Afterward he attended Art Center College of Design in Pasadena, California. While in college and for one year after graduation, he worked as a photography and darkroom instructor at Loma Linda University. He then moved on to a photofinishing instructor position at Noritsu America Corporation in Buena Park, California. While at Noritsu, he also worked as an art director and headed up the company's advertising department.
In 1984, he started a company called Aperion, Inc. They manufactured and distributed photographic color calibration products for photo labs. For more than 20 years he worked as president of Aperion, until selling the company in 2005. While running Aperion he also operated a commercial photography studio, specializing in advertising.
In February 2007 Brad showed in twelve group exhibitions throughout 2007, including participating in the Winter '07 edition of Jen Bekman's Hey, Hot Shot!, and a solo exhibition at the Point of View Gallery, NYC, in September. In February 2008, he will participate in Ne Plus Ultra The Hey, Hot Shot! Annual at Jen Bekman Gallery, NYC. His desire always has been to focus his attention on fine art photography, an endeavor he is pursuing full time.