Hot Shots : Roc Herms Pont
Artist Statement
Close to photojournalism, with a strong graphic design background, I started using photography to capture and remember what I found interesting though my eyes. People, places, details ... I use photography to share my view of the world, to express myself.
Biography
Roc Herms Pont sounds German, but it is Catalan. 3 monosyllables and three vowels is all he need for presentation.
Born of the hands of the Spanish constitution (1978), he later discover the world of photography, when this became, thanks to digital cameras, the most mainstream form of artistic expression. He left his job as an art director at an advertising agency and embarked on advertising photography, personal projects, and something close to photojournalism.
He currently works as a freelancer within the world of design, advertising photography, and photojournalism.